Audience Research & Persona Development
We build a detailed picture of your ideal customer in Dubai by analysing your existing customer data, researching target demographics across Meta's audience insights tool, and identifying the specific interests, behaviours, and intent signals that indicate someone is ready to buy.
Competitor Analysis & Benchmarking
We study what your closest competitors in Dubai are running across Meta's Ad Library — examining their creative approaches, messaging angles, offer structures, and landing page experiences to inform our own strategy and position your brand distinctively.
Ad Creative Design & Copywriting
Our creative team develops multiple ad concepts per campaign — static images, video scripts, carousels, and Story formats — each designed to stop the scroll, communicate your core offer clearly, and compel the target audience to take immediate action.
Campaign Setup & Launch
We build every campaign with meticulous attention to technical detail — pixel setup and event tracking, audience segmentation, placement optimisation, bid strategy selection, budget allocation, and conversion tracking via Meta's Conversions API.
A/B Testing & Creative Iteration
We run systematic A/B tests across all key campaign variables — creative formats, headline variations, audience segments, placement types, and call-to-action options — to identify what resonates most powerfully with your Dubai audience.
Optimisation, Scaling & Monthly Reporting
Based on performance data, we continuously refine your campaigns — reallocating budget towards top-performing ad sets, refreshing underperforming creative, expanding winning audiences, and scaling spend on campaigns delivering strong ROI.